XPS’ VoterFocus combines the raw ratings data from Nielsen Research and Arbitron with our extensive Voter DATABANK database to give you the most accurate and targeted media buys possible. VoterFocus doesn’t limit you to age and gender viewing habits. By cross tabulating direct polling information with consumers media habits, VoterFocus can

pin-point your taget audience. For example, not only can we tell you how many Females 25-54 are watching your local news, we can tell you how many of them have voted in the last three elections, where they stand on key issues and which party the voted for. The best part is, our data is based on direct polling information with a margin of error less then +/- 5%. In most markets, Nielsen and Arbitron interpolate their data to fill the holes that result from diary collection methods causing their margin of error to be in excess of +/- 12%.